We have a total solution that manages the supply of fasteners to retailers. Our comprehensive range of fasteners is relevant to the consumer. Our concept is a one-stop shop for general DIY fastener needs. It can easily and quickly be installed in any shop. EurekaDIY
• Founded in 1985
• Major supplier in Southern Africa
• Retail orientated
• Own fleet of trucks covering Southern Africa
• Aggressive advertising on TV, radio, and print
• Over 500 employees
• 35 000 m2 factory space
Eureka was founded by Hendrik Marais in 1985. Hendrik was the owner of a paint and hardware store and he became disheartened with the idea of having to purchase nuts and bolts, screws and nails, from wholesalers in very large quantities and then having to weigh them off, re-package and individually label for each sale. This was a very time consuming exercise and used a lot of valuable selling time for a relatively small purchase value. His store was more focused on selling paint and he quickly realised that his staff was using far too much time weighing off fasteners. He decided to pre-pack a complete range in ideal quantities in off-peak times and so enabled his staff to quickly help customers in busy times. It wasn't long before he realised this concept was exactly what every handyman and woman out there wanted... a quick, self-help fastener range. And of course other retailers saw this and requested Hendrik to pre-pack for them as well and so Eureka was born.
Today, Eureka DIY Solutions has over 1 500 pre-packed products and is represented in over 90% of the hardware stores in Southern Africa. Eureka is primarily known as the orange and brown 'bag man' brand. The in-store presentation is characterised by their innovative display stand system where all the products are boldly displayed, readily available and easy to find because they are displayed per category. Being the market leader brought with it the responsibility and need to keep innovating.
Eureka's other very successful brand, Fort Knox, was launched in 1993. This range consists of padlocks, mortise locks (euro profile and lever locks), door handles and keys. Fort Knox has grown from strength to strength and might become 'bigger' than Eureka very soon.